Having a beer at the world's most famous open-air club means much more than cooling off on a hot summer night or while sunbathing in Ibiza. Heineken knows it, and that's why for years he has been collaborating with Ushuaïa Ibiza Beach Hotel with exclusive designs and limited editions that surprise the most demanding clubbers every season.
This union between two iconic brands reinforces the goal they share: to dedicate their time and energy to offer their fans an unforgettable and unique experience. Every summer, Heineken and Ushuaïa Ibiza come together to make the White Island their playground, satisfying the aesthetics of any art and design enthusiast with a keen eye, through creative and meaningful designs.
Why do they go together so well? Heineken takes care of making a rich, balanced flavor, subtle fruity notes from one of the world's best-known drinks, connecting people and creating memories with each toast. It doesn't have to be a Friday, not even a date marked as an anniversary or a reunion between friends. Any time is good! For its part, the Ushuaïa Ibiza Beach Hotel offers musical experiences never dreamed of, the most exclusive VIP service, the best gastronomic journey for the most sophisticated palates and, of course, the magical and incomparable atmosphere of the island of Ibiza. What can come out of this collaboration?
Sleeved bottles inspired by Ushuaïa Ibiza
The collaboration between Heineken and Ushuaïa Ibiza Beach Hotel for the exclusive design of bottles began in 2013 and has been renewed each season with new collections. The first year's designs focused on the main physical spaces of the Ushuaïa Ibiza Beach Hotel. The Tower, the stage, the music and the innovation of the Ushuaïa experience were reflected in the bottles through illustrations on a white background.
In 2014 the designs were based on the four elements of nature. Fire, earth, water and air evoked the personality of the island of Ibiza, its landscapes and colours. The challenge was for each clubber to identify with its symbol and experience the connection with Ibiza and nature from the Ushuaïa Ibiza Beach Hotel. It was a success and we were able to discover that every moment has its own element!
In 2015 we were celebrating the 5th birthday of Ushuaïa Ibiza Beach Hotel! And for that, we dressed the Heineken bottles with tropical and very exotic designs, following the most popular shapes and colours in that year's fashion and style trends.
The vivid, modern and fun colours continued in the designs of Heineken's sleeved bottles for the Ushuaia Ibiza Beach Hotel in 2016. They were the perfect companion for the craziest and most vibrant events of the summer! In this limited edition of bottles, designers played with the feeling of depth and geometric shapes, announcing that ahead of us we had a visually and musically very wild season.
The magic and spirituality of Ibiza were stars of the 2017 designs, based on vivid colour patterns and mandala shapes. With their summer residences, great DJ´s have made Ibiza the mecca of electronic music. But what about the other side of the island? Peace, harmony, relaxation, meditation... its green, blue and yellow landscapes are the perfect environment for lovers of the Zen life. Leaving stress behind, living in balance, body and mind, enjoying freedom without limits... All this evoked in the 2017 sleeved designs!
This takes us to last summer when Mother Earth again invaded the world's most award-winning open-air club with five bottle designs inspired by natural materials and masses such as metamorphic marble rocks, the volcanic magma of the Grand Canyon of Colorado or the water of the ocean floor.
In just a few months, Ushuaïa Ibiza Beach Hotel will open its doors again to surprise one more summer with the best music, the best shows, the best gastronomy and, above all, the perfect combination of luxury, fun, and exclusivity to live the most unexpected experience of your life.