Yet Valentino points out that there are many possibilities in the music industry in addition to deejaying, such as event production and promotion. He highlights the burgeoning local market for DJs in townships thanks to a rising middle class with disposable income that is starting to go out. “There is a very special scenario in this country where electronic music is the biggest music genre by far in the poorest communities”, he says.
The organization has teamed up with diverse partners such as artist agencies, record labels and companies such as Resident Advisor and Pioneer DJ to find opportunities for local youth. It’s best explained by student Siphe Fassie in an interview in 2014: “When I heard the name Bridges for Music, I thought, ok, this is a bridge that’s going to take me out of Langa and somewhere else and I thought, let me just take this”. Today he is 19. Thanks to Bridges for Music who sponsored his high school studies, Siphe is already deejaying and enrolled in the next program at the school.