Channel Ibiza summer vibes through the winter with limited edition Ushuaïa Ibiza collection from PUMA

Ushuaïa Ibiza Beach Hotel is teaming up with sports company PUMA once again to give an official summer look to a limited edition collection of tees and Future Rider sneakers and bring Ibiza vibes to fans during the winter season.

The spirit of Ushuaïa Ibiza by day…

The collection includes two models that represent the spirit of Ushuaïa Ibiza by day and by night. The first is inspired by the architecture of the most famous tower on the island and showcases vibrant and intense summer and tropical colours, expressed on lightweight tees, tank tops and sneaker silhouettes, which take cues from the 1980s. The floral inspired graphic assortment pays tribute to the iconic artwork on The Ushuaïa Tower. The comfortable materials and colourful, laid-back style make the collection a must-have this year.

… and by night

The second model is made for the dance floor, with a unique design and comfort so that the most exigent clubbers can enjoy each event with a look inspired by The Ushuaïa Experience.

These are available to buy at Foot Locker and via The Ushuaïa Store.

"The floral inspired graphic assortment pays tribute to the iconic artwork on The Ushuaïa Tower".

A hotel-meets-music venue

Synonymous with fun, world-class entertainment and luxurious accommodation, Ushuaïa Ibiza Beach Hotel, located on the White Isle’s famous Playa d’en Bossa, is recognised as one of the most famous hotel-meets-music venues in the world.

Since its launch in 2011, the hotel has set a trend in luxury travel to Ibiza and is now a must-visit destination thanks to its state-of-the-art facilities, outstanding restaurants, glamorous service and poolside open-air events.

Danny Gomez, Sponsoring & PR Manager at Ushuaïa Ibiza Beach Hotel: “After the success of previous collaborations, we were delighted to partner with PUMA again to create another fabulous co-branded collection. Both brands pride themselves on a unique sense of style and a free-spirited soul, which makes PUMA a perfect match for Ushuaïa Ibiza Beach Hotel”.

Iñaky Bau, Corporate Marketing Director at Palladium Hotel Group: “Through this collaboration, we aim to bring the Ushuaïa Ibiza brand to even more people and spread The Ushuaïa Experience far and wide in 2020. Partnering with relevant brands is an important part of our marketing strategy in order to showcase the brand’s personality while also offering our fans something new”.

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