Ushuaïa Ibiza spreads summer vibes with limited edition smart car.

Ushuaïa Ibiza Beach Hotel presents the 8th edition of the exclusive smart Ushuaïa, after another year partnering with Mercedes-Benz Spain.

The new smart fortwo EQ Ushuaïa Limited Edition 2020 is electric-powered and features sporty elements developed specifically for this edition by BRABUS. There are just 57 cars available to buy, starting from 27,913 euros (£25,025).

The unique car evokes the renowned Ibiza hotel in its design through contrasting details in red along with the Ushuaïa Ibiza Beach Hotel logo and stands out for being avant-garde, digital and urban. Design highlights of this edition include alloy wheels in black with red ridge; door slats and shift lever with the Ushuaïa Ibiza logo; Ushuaïa Ibiza special edition badges on the exterior mirror triangles; and sports pedals and mats with the Ushaïa Ibiza Beach Hotel logo.

An Ushuaïa Ibiza branded car would also not be complete without a top stereo and sound system, to feel The Ushuaïa Experience and the most typical sounds of its events also while driving.

Synonymous with fun, world-class entertainment and luxurious accommodation, Ushuaïa Ibiza Beach Hotel, located on the White Isle’s famous Playa d’en Bossa, is recognised as one of the most famous hotel-meets-music venues in the world. Since its launch in 2011, the hotel has set a trend in luxury travel to Ibiza and is now a must-visit destination thanks to its state-of-the-art facilities, outstanding restaurants, glamorous service and poolside open-air events.

Danny Gomez, Sponsoring & PR Manager at Ushuaïa Ibiza Beach Hotel: “For Ushuaïa Ibiza Beach Hotel, renewing the collaboration to design this new smart model is one of the most important milestones achieved this year. The new Ushuaïa Limited Edition perfectly transcends the independent and carefree spirit of both brands”.

Iñaky Bau, Corporate Marketing Director at Palladium Hotel Group: “We are continuously searching to collaborate and align ourselves with the best brands to help us grow as a group and reach new audiences. By taking our brand values to other sectors, like the automobile industry in this case, we can learn from other big names as well as spread our own messages in different markets”.

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